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The Distributed Inventory Strategy

Thanks to industry giants like Amazon, online shoppers today expect affordable 2-day shipping on their orders.

But for smaller businesses, ground shipping can take weeks and speedy air freight is too expensive. This makes it challenging for smaller ecommerce brands to meet customers’ expectations at all, let alone meet them without breaking the bank.

The good news? Independent brands can offer shipping speeds and costs that compete with Amazon without managing any warehouses themselves by using a distributed inventory strategy.