State of Ecommerce Fulfillment Report: 2025 Edition

There’s no question that the last several years have thrown a multitude of challenges at ecommerce brands. Despite this, brands are navigating the ever-changing landscape with plans to expand this year.

 In this report, you'll learn:

  • 80% of brands increased revenue in 2024
  • 63% of brands will add at least one new sales channel in 2025.
  • 25% of brands will fulfill orders in a new country in 2025.
  • 24% of brands always offer site-wide free shipping for domestic orders.
  • In the US, 37% of all ecommerce orders and 36% of GMV are shipped to 4 states: California, Texas, Florida, and New York.
  • And many more data points and recommendations to meet consumer expectations!