There’s no question that the last several years have thrown a multitude of challenges at ecommerce brands. Despite this, brands are navigating the ever-changing landscape with plans to expand.

For the fifth consecutive year, we share fulfillment data and benchmarks across thousands of brands that ship hundreds of millions of units and findings on how brands are future-proofing their operations.

 In this report, you'll learn:

• 79.56% of brands said US tariff changes in 2025 increased their business costs.
• 68.99% of brands aim to deliver their domestic US orders in 2-3 days.
• 58.65% of brands already use more than one fulfillment center, and 43.99% of brands will increase the number of fulfillment centers they use this year.
• 84.13% of brands are leveraging a third-party fulfillment company for at least some of their orders.
• 43.51% of brands plan to either ship to new countries in 2026 or fulfill orders in new countries (up from 36% last year) and 30.04% of brands plan to start physically fulfilling orders in new countries in 2026 (up from 25% last year).
• 85.82% of brands already sell on 2 or more sales channels (up from 78% last year), 55.29% already sell on 3 or more sales channels, and 14.9% already sell on 5 or more sales channels.
• 77.4% of brands already do some form of B2B/brick-and-mortar store orders (up from 53% last year).
• 80.29% of brands add some form of customization or braded touch point in their orders (e.g., marketing inserts, gift notes, braded packaging.
• And many more data points and recommendations to meet consumer expectations!