In this guide, you'll find:

• What IPP is and how it uses ShipBob’s fulfillment network, scale, and AI to make the most optimal decisions around inventory placement.  
• How IPP is customized to each merchant based on unique factors such as their ideal fulfillment footprint, manufacturer lead time, customer geography, historical data, daily demand, real-time supply chain changes, and preferences. 
• Stories from merchants that are leveraging IPP, including how Semaine Health saves $2/order on fulfillment costs and Baby Doppler was able to get nearly 90% of their orders shipped from shipping zone 4 and under.