---
title: ShipBob’s Inventory Placement Program (IPP)
description: Download ShipBob's comprehensive guide to learn how IPP uses ShipBob’s fulfillment network, scale, and AI to make the most optimal decisions around inventory placement.
---

## Inventory Placement Program (IPP)

**In this guide, you'll find:**

- What IPP is and how it uses ShipBob’s fulfillment network, scale, and AI to make the most optimal decisions around inventory placement.  
- How IPP is customized to each merchant based on unique factors such as their ideal fulfillment footprint, manufacturer lead time, customer geography, historical data, daily demand, real-time supply chain changes, and preferences. 
- Stories from merchants that are leveraging IPP, including how Semaine Health saves $2/order on fulfillment costs and Baby Doppler was able to get nearly 90% of their orders shipped from shipping zone 4 and under.   

 Instant Download

![](https://resources.shipbob.com/hubfs/CDL%20Previews/IPP%20Guide%20COVER%20IMAGE.png)

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